Special thanks to data genius Anna Foard for her help analyzing the data and creating this Tableau data visualization. It’s been repeatedly proven through statistical analysis that, across all industries, white women in the United States make an average of $0.79 for every dollar that their white male counterparts make. Women of color make even […]
read more13 Social Media Mistakes New Business Owners Can Avoid
As a new business owner, you may not be ready financially or operationally to hire a social media manager or social agency. Still, you know that it’s essential to have a social media presence for your business. This puts the pressure on you to DIY your social media posting and profile management. If you’re like […]
read moreWhy Women-Owned: Visibility for Women-Owned Businesses
By, For, + About I came to my passion for helping women in business naturally. Raised in a family business run by my grandmother, mother, and aunts, I understand the unique struggles and successes of women-owned businesses. And I want to help your venture achieve visibility, start off on the right foot, and make you […]
read moreWhat is a Google My Business Listing? Why Your Small Business Needs One
[updated 5/2020] As a business owner, you likely recognize the importance of having an online presence. Your website and social media have the potential to drive traffic to your business, so they’re a priority. But you might be missing out on a subset of customers because you’re not taking advantage of every advertising avenue possible. […]
read moreUltimate Business Guide for New Entrepreneurs: 11 Kickass Rules for Starting Off Right and Marketing Your Business
So you filed for your LLC or SCorp. Now what? As someone who recently made the jump from a full-time employee with a side hustle to a full-time business owner, I understand the struggles that entrepreneurs are facing. There’s a long list of to-dos and what seems like not enough time to do it. Others […]
read moreTop Digital Marketing Tips for Entrepreneurs and Startups
According to the U.S. Small Business Administration, 66% of entrepreneurs and small business owners are responsible for three or more areas of the business. These can include a variety of different areas including: Email management/marketing Running social media campaigns Building a marketing strategy Branding The common thread here is that many areas now revolve around […]
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