These days, content creation and influencer marketing dominate much of the conversations surrounding online marketing strategy, but SEO still matters. SEO helps increase the quality and quantity of traffic to a website by increasing that site’s visibility in organic search engine results. (That means showing up in Google when your users search.) It’s an essential […]
read moreThe Comprehensive SEO Checklist for Entrepreneurs and Small Businesses
Navigating SEO—especially for the first time—can be a daunting experience. There’s a lot you need to know to ensure that your business gets the visibility (and search engine recognition) it deserves. But when you’re not quite ready to hire an expert (or you just want to know what it’s all about), you have to start […]
read moreVideo SEO on YouTube and Google: How to Rank Your Videos Online
It seems like everyone’s got a YouTube channel nowadays. But how do you get your videos to show up in Google searches and when people search on YouTube? It’s not just chance. Check out this comprehensive list of pointers below before you launch your YouTube channel (or upload your next video). The Difference Between Video […]
read moreHow SEO and Content Marketing Work Together
You’ll find articles around the web that suggest that content marketing and SEO are two separate and distinct entities with little correlation. In fact, some even talk about content marketing “overtaking” SEO, as if the two were in competition. But the truth is, SEO and content marketing complement each other, and if you’re trying to […]
read moreWhy It’s Important to Hire an SEO Expert to Maximize your Results
You’ve spent countless hours creating an engaging website and compelling content. If you want to maximize the likelihood of that content being discoverable by search engines, you’ll need to be certain your site is optimized, and hiring an SEO expert can be an efficient, cost-effective way to do that. SEO Experts Understand Best Practices By […]
read moreHow to Annotate Big Events in Google Analytics (And Why You Should)
Haven’t set up Google Analytics on your site yet? Don’t worry, Search Hermit has you covered. Check out this blog on how to get started with Google Analytics and why you should. (Need a hand? Reach out to learn how I can help.) If you’ve ever looked back at your marketing data, seen a huge […]
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