You’ll find articles around the web that suggest that content marketing and SEO are two separate and distinct entities with little correlation. In fact, some even talk about content marketing “overtaking” SEO, as if the two were in competition. But the truth is, SEO and content marketing complement each other, and if you’re trying to […]
read moreWhy It’s Important to Hire an SEO Expert to Maximize your Results
You’ve spent countless hours creating an engaging website and compelling content. If you want to maximize the likelihood of that content being discoverable by search engines, you’ll need to be certain your site is optimized, and hiring an SEO expert can be an efficient, cost-effective way to do that. SEO Experts Understand Best Practices By […]
read moreHow to Annotate Big Events in Google Analytics (And Why You Should)
Haven’t set up Google Analytics on your site yet? Don’t worry, Search Hermit has you covered. Check out this blog on how to get started with Google Analytics and why you should. (Need a hand? Reach out to learn how I can help.) If you’ve ever looked back at your marketing data, seen a huge […]
read moreBlog SEO: 6 Ways to Drive More Traffic to Your Business Blog
Creating regular content is important for many industries for SEO and it gives you the opportunity to create relevant content and value for your customers. SEO is the foundation of a good marketing strategy to focus on the user, answer their questions, understand their needs, and give them what they want online. Companies that have […]
read moreWhat Do I Write About On My Website? The Basics of Keyword Research for Small Business
What is keyword research? Keyword research is the process of determining which words and phrases people search for on the internet with the intent of optimizing content focused on those terms. Consider someone wanting to learn more about spotted owls: they will typically go to their favorite Search Engine and search for the term “spotted […]
read moreMy Business is Too Small for SEO (and 6 Other Marketing Myths That Will Cost You in the Long Run)
As a small business owner, you face the challenge of not only building a book of business but also the question of ”Where do I spend appropriate time and money?” Let’s face it: SEO is an art where practically anybody can dabble in the basics. I hear it all the time from people who call […]
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