From keyword research to SEO metrics, SEO Chrome extensions are a convenient way of analyzing web pages and SERPs. You can rely on Chrome extensions to perform an audit of an existing website, access data about website performance, and get actionable advice for boosting your SERP rankings.
Here are the best Chrome extensions to add to your SEO toolkit.
Page Analytics by Google
Page Analytics is a must-have extension that gives you a comprehensive snapshot of what visitors do on your website. You’ll get access to crucial SEO metrics, including:
- Click analysis (which links get clicks and which links don’t)
- Page views
- Average time spent on each web page
- Your bounce rate
This Chrome extension has some additional integration features that will come in handy if you use Google Analytics tools. The extension supports your existing Google Analytics codes and your customized segmentation parameters. You can also compare data with reports for specific events that you have marked with Google Annotations.
If you’re not familiar with Google Annotations, our guide on the topic will help you get started with marking significant events.
Page Analytics by Google displays information in real-time. You can assess the kind of experience users have on your site and see which factors influence clicks and bounce rates.
You will get more out of this Chrome extension if you use other products from the Google Analytics family. We have a blog post to help you get started!
I use and recommend SEOQuake because this Google Chrome extension provides an excellent overview of the key metrics you need to track to assess your SEO strategy. There are also some useful audit tools that make this extension an ideal choice if you are in the process of revamping your old content!
SEOQuake delivers audit features for on-page SEO and an overlay feature that displays metrics and analysis for search result pages. You can create customized parameters for the audit feature to measure specific goals.
The extension can assess mobile compatibility, show you social media stats, and provide you with detailed SERP analysis reports in CSV format. You will also get reports for external and internal link performance.
According to YouTube, video consumption is increasing at a rate of 100% a year. Video SEO is an aspect of your SEO campaign that you can’t afford to ignore any longer. Between internet users turning to YouTube to issue queries and search engines displaying YouTube videos among top-ranking results for some searches, you need to use VidlQ.
If you’re new to video SEO, we have a guide that covers all the important concepts you need to know.
We like the holistic approach of VidlQ. The extension goes beyond analyzing search results and includes features designed to get your content to appear in YouTube’s Related and Recommended Videos categories.
The YouTube algorithm helps users discover more content that is relevant to their interests through these discovery tools. Getting your videos to appear among recommendations is an effective way of increasing your outreach and boosting brand awareness.
The extension can perform a channel audit to give you an idea of how your content is performing at the moment and to highlight areas that need attention.
You can also:
- Track metrics like views per hour, average watch time, and social media engagement.
- Use the competitors tool to see what other YouTube channels are doing to get views and subscribers.
- Get a performance score for your videos that reflect how likely your content is to appear in searches and recommendations.
YouTube is an amazing platform for connecting with your audience, but getting noticed can be tough. SEO tools like VidlQ can give you a competitive edge and help you leverage YouTube recommendations.
Page Load Time
Your page load time is a crucial metric. Slow loading time could be the reason behind your high bounce rate! A two-second delay is sufficient to account for a 3.75% reduction in clicks.
Tracking your page load time and optimizing it will help you deliver a better experience. Page Load Time is an extension that provides you with a precise measurement of a page’s exact loading time.
It’s a must-have tool for testing loading time. We recommend testing your pages on different devices and browsers to see how user experience can vary and prioritize the platforms with the slowest loading time.
Moz offers a family of SEO products that could be an interesting alternative to Google’s suite of SEO tools. With features like keyword research, link analysis, and rank tracking, a Moz subscription could help you achieve your SEO goals and would unlock more features if you decide to use the MozBar extension.
The MozBar extension is still a valuable resource if you don’t have a subscription. It’s one of the few SEO Chrome extensions that let you perform SERP analysis for custom region searches.
Being able to simulate Google searches for different regions will up your game if you work for clients located in different regions or want to boost your SEO campaign to reach out to a worldwide audience.
Besides identifying relevant keywords and performing advanced SERP analysis, MozBar can assess page and domain authority to help you measure the value of your different links.
A subscription will unlock more features, including more advanced metrics and customized optimization suggestions for your content.
SEO Site Tools
SEO Site Tools is a no-frill extension that uses a simple interface to display comprehensive SEO data. Here are a few of the things you can check with this convenient extension for SEO:
- Check keyword density on a page
- Perform meta tag analysis and get suggestions for more relevant meta tags
- Check redirects
- See information about IP and DNS addresses
- Access a detailed traffic graph
- Track a site’s Alexa rank
- See indexed pages for a domain from different search engines
Free Backlink Checker by LRT
If you’ve had your website for a while, you probably have some old links that take visitors to pages that no longer exist, or redirect them to landing pages that don’t feel relevant.
Free Backlink Checker by LRT is a Chrome extension that will help you do a bit of spring cleaning by identifying broken links. Fixing these links will improve traffic and help your visitors find relevant content.
You can use this extension to flag other types of links, including:
- Unverified links
- No-follow and follow links
- Internal and external links
Overall, this SEO extension is a convenient tool that saves you time if you have a lot of links to analyze.
Keyword Surfer is a must-have extension for keyword research. This extension can display data about search volumes for specific keyword phrases and give you an estimated cost per click for the keywords you want to target.
There is a useful keyword discovery feature that will suggest similar keywords and show your search volumes for these different related keywords.
You can also use this extension to analyze the keyword strategy of top-ranking pages. It will give you information about the word count of these pages and the keyword density for the different keyword phrases targeted.
You can use this information to develop content that targets similar keyword phrases, and that uses a similar keyword density. Using the keyword discovery feature will also help you discover new niches you should be targeting.
SEO SERP Workbench
SEO SERP Workbench is going to transform the way you conduct keyword research. You can use a keyword and instantly see top-ranking results and how their positions have evolved over time.
The historical data will help you measure the results of your SEO campaign and track your competitors’ efforts. This extension is also a convenient way of seeing how your content and your competitors’ pages rank when you need to check a wide range of keyword phrases.
SEOInfo is a powerful troubleshooting and auditing tool. This extension can analyze a web page and show you detailed information about SEO problems.
We like the fact that SEOInfo covers technical SEO errors. You will see reports for issues like canonical URL errors, issues with the hreflang attributes of your links, or problems with a page’s AMP version. You will also see a Google search result preview to get a better idea of what your content looks like when it’s displayed in SERPs.
You can use the extension to generate detailed reports for each web page and receive scores in areas like performance, accessibility, or SEO. You can also check that everything loads properly on a page, see detailed information from servers’ responses, measure load times, and make sure that a web page is optimized for mobile.
Get to Downloading!
This extension will help you analyze your content and prioritize the issues that need to be addressed.
These are only a few of the SEO Chrome extensions that I recommend checking out and using. These ten extensions provide you with a wide range of SEO tools and will help you audit existing content, identify issues like broken links that need to be fixed, and will provide you with the actionable insights you need to develop a better SEO strategy.