Having a successful business in today’s technological world means having a formidable online presence. However, getting your company’s name out there above the competition can be incredibly difficult – especially when you’re not selling a physical product. Software as a Service (SaaS) has added hurdles to building their online presence because traditional techniques for increasing […]
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Does Alexa Rank Matter for SEO? How Does it Work?
Whatever the size of your company, whether you’re a solo entrepreneur or a small business owner, SEO is a critical part of any digital marketing strategy. If search engines have a hard time finding you, internet users—that’s to say, your customers—do too. Most business owners (understandingly) focus their efforts on improving their rankings on Google. […]
read moreWhat is an SEO Audit? (And Why Does Your Site Need One?)
You know that SEO is important for your website. Maybe you checked off everything on the SEO checklist and feel great about your results. Eventually, you notice a dip, and things don’t look quite as rosy. When that happens, it’s time to embrace the SEO audit. What is an SEO audit? It’s a key factor […]
read moreOrganic vs. Paid Search: What’s the Difference?
Online presence is essential for growing a business in today’s market. If you aren’t marketing online — you’re stifling your growth, even if you operate a strictly brick-and-mortar store. An online presence (at the very least, a Google My Business listing) helps potential customers find your products or services right from the moment they start […]
read moreWhy Does SEO Matter?
These days, content creation and influencer marketing dominate much of the conversations surrounding online marketing strategy, but SEO still matters. SEO helps increase the quality and quantity of traffic to a website by increasing that site’s visibility in organic search engine results. (That means showing up in Google when your users search.) It’s an essential […]
read moreThe Comprehensive SEO Checklist for Entrepreneurs and Small Businesses
Navigating SEO—especially for the first time—can be a daunting experience. There’s a lot you need to know to ensure that your business gets the visibility (and search engine recognition) it deserves. But when you’re not quite ready to hire an expert (or you just want to know what it’s all about), you have to start […]
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