These days, content creation and influencer marketing dominate much of the conversations surrounding online marketing strategy, but SEO still matters. SEO helps increase the quality and quantity of traffic to a website by increasing that site’s visibility in organic search engine results. (That means showing up in Google when your users search.) It’s an essential […]
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The Comprehensive SEO Checklist for Entrepreneurs and Small Businesses
Navigating SEO—especially for the first time—can be a daunting experience. There’s a lot you need to know to ensure that your business gets the visibility (and search engine recognition) it deserves. But when you’re not quite ready to hire an expert (or you just want to know what it’s all about), you have to start […]
read moreVideo SEO on YouTube and Google in 2020: How to Rank Your Videos Online
It seems like everyone’s got a YouTube channel nowadays. But how do you get your videos to show up in Google searches and when people search on YouTube? It’s not just chance. Check out this comprehensive list of pointers below before you launch your YouTube channel (or upload your next video). The Difference Between Video […]
read moreHow to Annotate Big Events in Google Analytics (And Why You Should)
Haven’t set up Google Analytics on your site yet? Don’t worry, Search Hermit has you covered. Check out this blog on how to get started with Google Analytics and why you should. (Need a hand? Reach out to learn how I can help.) If you’ve ever looked back at your marketing data, saw a huge […]
read moreTop 10 Best Chrome Extensions to Help Your SEO
[Updated 5/2020] From keyword research to SEO metrics, SEO Chrome extensions are a convenient way of analyzing web pages and SERPs. You can rely on Chrome extensions to perform an audit of an existing website, access data about website performance, and get actionable advice for boosting your SERP rankings. Here are the best Chrome extensions […]
read moreSEO Strategy for SMBs and Startups
Search engine optimization is all about getting seen by your potential clients. However, creating a strategy that will get you noticed can be time-consuming and involves a substantial amount of effort. Unfortunately, this is where many startups, SMBs and busy marketing departments get hung up, simply because they don’t have the dedicated time for the […]
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