The online holiday shopping season, which typically stretches from Halloween to Christmas Eve, has always been important for online retailers. In the age of COVID-19, holiday website traffic and online sales are poised to take on even greater significance. So it’s critical that online retailers begin planning now to make sure their sites are optimized […]
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Should I Care about SEO for Bing, DuckDuckGo, and Other Non-Google Search Engines?
93% of experiences online begin with a search engine, as stated by 99 Firms. There’s no argument. SEO is crucial for your business, but what about the underdogs of the search engine world? There has been somewhat of a superior stigma attached to Google, and, according to Curratti, Google’s market share is 92.25%, with over […]
read moreSEO for SaaS: The Ultimate Guide for Tech Companies
Having a successful business in today’s technological world means having a formidable online presence. However, getting your company’s name out there above the competition can be incredibly difficult – especially when you’re not selling a physical product. Software as a Service (SaaS) has added hurdles to building their online presence because traditional techniques for increasing […]
read moreDoes Alexa Rank Matter for SEO? How Does it Work?
Whatever the size of your company, whether you’re a solo entrepreneur or a small business owner, SEO is a critical part of any digital marketing strategy. If search engines have a hard time finding you, internet users—that’s to say, your customers—do too. Most business owners (understandingly) focus their efforts on improving their rankings on Google. […]
read moreWhat is an SEO Audit? (And Why Does Your Site Need One?)
You know that SEO is important for your website. Maybe you checked off everything on the SEO checklist and feel great about your results. Eventually, you notice a dip, and things don’t look quite as rosy. When that happens, it’s time to embrace the SEO audit. What is an SEO audit? It’s a key factor […]
read moreOrganic vs. Paid Search: What’s the Difference?
Online presence is essential for growing a business in today’s market. If you aren’t marketing online — you’re stifling your growth, even if you operate a strictly brick-and-mortar store. An online presence (at the very least, a Google My Business listing) helps potential customers find your products or services right from the moment they start […]
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