The most effective content strategies begin by identifying your target audience then understanding how to bring your brand’s expertise and unique value proposition to that audience. When dealing with SEO-based content strategy, it’s important to understand the difference between keyword-focused content and audience-focused content strategy. Audience-Focused Content Strategy vs. Keyword-Focused Content Strategy Keyword research is […]
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How SEO and Content Marketing Work Together
You’ll find articles around the web that suggest that content marketing and SEO are two separate and distinct entities with little correlation. In fact, some even talk about content marketing “overtaking” SEO, as if the two were in competition. But the truth is, SEO and content marketing complement each other, and if you’re trying to […]
read moreBlog SEO: 6 Ways to Drive More Traffic to Your Business Blog
Creating regular content is important for many industries for SEO and it gives you the opportunity to create relevant content and value for your customers. SEO is the foundation of a good marketing strategy to focus on the user, answer their questions, understand their needs, and give them what they want online. Companies that have […]
read moreWhat Do I Write About On My Website? The Basics of Keyword Research for Small Business
What is keyword research? Keyword research is the process of determining which words and phrases people search for on the internet with the intent of optimizing content focused on those terms. Consider someone wanting to learn more about spotted owls: they will typically go to their favorite Search Engine and search for the term “spotted […]
read moreHow to Plan Three Months of Blog Content in an Afternoon in 5 Steps
Businesses need content. Publications need content. With the rise of the “personal brand,” individual people need content. We consume more content now than at any point in history — 11 hours per day for the average person. Much of this content is in video or audio format but, lest you assume differently, words are not […]
read moreContent Strategy + Creation: Content is King, Right?
We hear it time and time again having a content strategy is crucial, as is creating high-quality content—but why? The thirst for knowledge is a part of human nature. We always want to know more, learn more, figure it out, and find solutions to our problems. This is why we turn to various brands and […]
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