Creating regular content is important for many industries for SEO and it gives you the opportunity to create relevant content and value for your customers.
SEO is the foundation of a good marketing strategy to focus on the user, answer their questions, understand their needs, and give them what they want online. Companies that have a strong SEO presence are seen as having authority and are thought of as trustworthy.
1. Write one comprehensive blog instead of multiple, short, “empty” pieces
It is imperative to create one comprehensive, deep-dive piece on a topic every month, quarter, or whichever timeline you choose based on your business needs rather than publish shallow, uninformative articles every day.
When people search for answers on Google, they want to find articles that answer their questions in a comprehensive way. By creating longer, more thought-out pieces that answer every potential question your users may have about a topic, they’ll see you as the thought leader and expert in that area–and they’ll come back when they need help again or are ready to buy.
Bonus: You can then use that piece for multiple marketing channels: social media, ads, email, affiliate marketing, and more!
2. Don’t forget on-page SEO elements for each piece
Every blog you publish should have a target search keyword or topic in mind. Make sure you create a searchable title tag, meta description, and that your piece uses headers with your target keywords in them. Title tags are the second most important on-page factor for SEO, after the content. It is crucial that you craft unique ones.
If you include images, make sure to compress them and upload the right file size. Change the image file name to something other than the generic “img937,” and make sure to include ALT text (alternative text) for each image.
3. Create about 3-4 topic categories for your blog
Be purposeful and mindful of the content you produce by creating 3-4 topic categories based on how you serve your clients’ needs. This will ensure your content always falls under those topic categories–otherwise, ditch it.
It’s easy to fall prey to “what everybody else is doing” online. But it’s critical for SMBs (and heck, enterprise as well) to really focus in on why your clients come to you and what they need from you. By creating content on those areas alone (and leaving the miscellaneous to someone else), you’ll become the go-to resource for information on those topics. Plus, when your readers’ friends need help in that subject area, they’ll know exactly who to refer–YOU!
For example, for my blog, I try to write about SEO basics, creating SEO-focused content, and more technical SEO strategies.
Ask yourself: What topic areas do your clients need help with?
4. Tell Google (and readers!) about your related content with internal linking
Moz says, “Internal links are links that go from one page on a domain to a different page on the same domain.”
Essentially, if you’re writing a blog on a certain topic that is related to something else you’ve written about on your site, make sure to include in-text links for that related piece of content.
For example, if I’m telling you about why Google Analytics is important, and I happen to have a blog about setting up Google Analytics, I should link to that resource in my text (like I did here)!
5. Start each blog with keyword research
Once you have your topic categories, get to Googling to see what people want to know about the topic. Is there relevant news you can write on? What common questions do people ask?
6. Don’t forget calls to action in your blog
Make sure to encourage your users to the next step they should take. Should they read another blog you wrote? Should they download your ebook? Should they check out your services? Give them everything they need to take the next steps based on what they learned in your content.
Want to learn how Search Hermit takes your content to the next level? Check out my keyword research packages to learn how to create content that helps drive more traffic to your site from search engines like Google.