What is keyword research? Keyword research is the process of determining which words and phrases people search for on the internet with the intent of optimizing content focused on those terms. Consider someone wanting to learn more about spotted owls: they will typically go to their favorite Search Engine and search for the term “spotted […]
read moreMy Business is Too Small for SEO (and 6 Other Marketing Myths That Will Cost You in the Long Run)
As a small business owner, you face the challenge of not only building a book of business but also the question of ”Where do I spend appropriate time and money?” Let’s face it: SEO is an art where practically anybody can dabble in the basics. I hear it all the time from people who call […]
read moreWhy Your Small Business Website Needs Google Analytics (and How to Set it Up)
Data is important even for small businesses. Data helps us make better marketing decisions and spend our marketing money wisely. As a small business owner, you may spend a lot of money on your website. Think about it: your business website is your digital home base, and it is often the first place customers are […]
read moreHow to Plan Three Months of Blog Content in an Afternoon in 5 Steps
Businesses need content. Publications need content. With the rise of the “personal brand,” individual people need content. We consume more content now than at any point in history — 11 hours per day for the average person. Much of this content is in video or audio format but, lest you assume differently, words are not […]
read morePersonalized 6-Week SEO Course for Business Owners
Always wanted to learn SEO, but don’t know where to start? Join Search Hermit’s new “Show Me How” plan as a beta tester. The next round begins late-Jan. 2020. Don’t Miss the Jan 2020 Cohort of Search Hermit’s “Show Me How” Plan During this 6-week 1:1 partnership, we’ll diagnose your site, create a roadmap to […]
read more3 Canned Emails to Save to Your Desktop ASAP
As an entrepreneur, I’m all about saving time and money (which is why I recommend outsourcing your SEO or SEO training). Creating canned emails for your business is another great way to save time in your inbox. Canned messages can be used for all types of emails from podcast pitches, contact inquiries, and out of […]
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