You know that SEO is important for your website. Maybe you checked off everything on the SEO checklist and feel great about your results. Eventually, you notice a dip, and things don’t look quite as rosy. When that happens, it’s time to embrace the SEO audit. What is an SEO audit? It’s a key factor […]
read moreHow to Optimize Your Google My Business Listing
Google My Business (GMB) is one of the fastest and easiest ways to take some control of the way information about your company appears on the internet. It’s a win for both you and Google when relevant information appears in the search rankings, and that’s particularly true when people are trying to find basic business […]
read moreOrganic vs. Paid Search: What’s the Difference?
Online presence is essential for growing a business in today’s market. If you aren’t marketing online — you’re stifling your growth, even if you operate a strictly brick-and-mortar store. An online presence (at the very least, a Google My Business listing) helps potential customers find your products or services right from the moment they start […]
read moreThe Top 5 Advanced SEO Techniques That Will Grow Your Business
From its inception, SEO has been about optimizing content to maximize the amount of quality traffic to websites. And while content and how we deliver it has evolved over the years, several things remain constant about SEO, including creating high-value content for targeted audiences, using keyword research to maximize effectiveness, and building high-quality links. But […]
read moreHow to Build an SEO-Focused Content Marketing Strategy
The most effective content strategies begin by identifying your target audience then understanding how to bring your brand’s expertise and unique value proposition to that audience. When dealing with SEO-based content strategy, it’s important to understand the difference between keyword-focused content and audience-focused content strategy. Audience-Focused Content Strategy vs. Keyword-Focused Content Strategy Keyword research is […]
read moreWhy Does SEO Matter?
These days, content creation and influencer marketing dominate much of the conversations surrounding online marketing strategy, but SEO still matters. SEO helps increase the quality and quantity of traffic to a website by increasing that site’s visibility in organic search engine results. (That means showing up in Google when your users search.) It’s an essential […]
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