From its inception, SEO has been about optimizing content to maximize the amount of quality traffic to websites. And while content and how we deliver it has evolved over the years, several things remain constant about SEO, including creating high-value content for targeted audiences, using keyword research to maximize effectiveness, and building high-quality links. But […]
read moreHow to Build an SEO-Focused Content Marketing Strategy
The most effective content strategies begin by identifying your target audience then understanding how to bring your brand’s expertise and unique value proposition to that audience. When dealing with SEO-based content strategy, it’s important to understand the difference between keyword-focused content and audience-focused content strategy. Audience-Focused Content Strategy vs. Keyword-Focused Content Strategy Keyword research is […]
read moreWhy Does SEO Matter?
These days, content creation and influencer marketing dominate much of the conversations surrounding online marketing strategy, but SEO still matters. SEO helps increase the quality and quantity of traffic to a website by increasing that site’s visibility in organic search engine results. (That means showing up in Google when your users search.) It’s an essential […]
read moreThe Comprehensive SEO Checklist for Entrepreneurs and Small Businesses
Navigating SEO—especially for the first time—can be a daunting experience. There’s a lot you need to know to ensure that your business gets the visibility (and search engine recognition) it deserves. But when you’re not quite ready to hire an expert (or you just want to know what it’s all about), you have to start […]
read moreVideo SEO on YouTube and Google in 2020: How to Rank Your Videos Online
It seems like everyone’s got a YouTube channel nowadays. But how do you get your videos to show up in Google searches and when people search on YouTube? It’s not just chance. Check out this comprehensive list of pointers below before you launch your YouTube channel (or upload your next video). The Difference Between Video […]
read moreHow SEO and Content Marketing Work Together
You’ll find articles around the web that suggest that content marketing and SEO are two separate and distinct entities with little correlation. In fact, some even talk about content marketing “overtaking” SEO, as if the two were in competition. But the truth is, SEO and content marketing complement each other, and if you’re trying to […]
read more